How to Plan a Successful Fundraising Strategy

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How to Plan a Successful Fundraising Strategy

How to Plan a Successful Fundraising Strategy

Philanthropy fundraising is an essential part of many non-profit organizations and plays a critical role in supporting their mission. Creating a successful fundraising strategy in South Africa requires creativity, patience, and persistence. However, it can be challenging to come up with effective fundraising strategies. So where do you begin? How do you know which option is suitable for your cause? We will explore various fundraising methods that can help you create an effective fundraising strategy.


Crowdfunding is a popular fundraising method that can help you raise money from a large number of people through online platforms. With crowdfunding, you can create a fundraising campaign and share it on social media and other platforms. You can set a fundraising goal and offer incentives to donors, such as exclusive access to events or personalized thank-you messages. Some popular crowdfunding platforms in South Africa include Thundafund, BackaBuddy, and more.

Many people use crowdfunding for personal or individual financial assistance. For example, if somebody needs help buying a wheelchair, needs surgery, or requires financial assistance to pay for an event such as an international conference etc.

Signature Events

Signature events are large-scale annual events that are designed to raise money for a specific cause. These events typically require significant planning and preparation. They can include keynote speakers, silent auctions, and other fundraising activities. Signature events are a great way to raise money, build awareness of your cause, and engage your community leaders and sponsors. Some popular signature events in South Africa include the Cape Town Cycle Tour and the Two Oceans Marathon.

Charity Auctions

Charity auctions are an effective way to raise funds while providing donors with a fun and interactive experience. These auctions can be held in-person or online, and can include items such as artwork, gift baskets, or experiences. Some examples of charity auctions include The Cape Wine Auction and withheart.

Bequeath Options

Bequeath options are another way to raise funds for non-profit organizations in South Africa. Bequeath options allow donors to leave a portion of their estate/property to a non-profit organization after they pass away. This is a great way to support a cause that you are passionate about and ensure that your legacy lives on. Many non-profit organizations in South Africa offer bequeath options, such as StreetSmart SA & National Sea Rescue Institute, and you can find more information about this on their websites.

Event Challenges

Organizing fundraising events such as fashion shows, galas, and a-thons are perfect for raising funds with ticket sales. During these events, donations can be made with rand for rand match systems. This is a fundraising method that involves matching donations made by donors. For example, if a donor donates R1000, the non-profit organization may find a matching donor who will donate another R1000, effectively doubling the impact of the donation. This is a great way to incentivize donors to give, and it can also help non-profit organizations reach their fundraising goals faster. An example of a successful event challenge in South Africa is CANSA‘s popular Shavathon event challenge.

Telemarketing Enlisting Sponsorships

Telemarketing enlisting sponsorships is a fundraising method that involves reaching out to potential sponsors over the phone. It requires a skilled team of telemarketers who can effectively pitch the organization’s cause and convince potential sponsors to donate. This method can be particularly effective when targeting businesses that have a history of supporting non-profit organizations. However, there are standard practices that apply, so it’s important that you get the help of a professional, rather than improvise a pitch last minute.


There are various fundraising methods available to non-profit organizations in South Africa. By using a combination of these methods, you can create an effective fundraising strategy that will help you reach your fundraising goals and support your cause. Whether you choose crowdfunding, signature events, bequeath options, rand for rand match systems, or telemarketing enlisting sponsorships, the key is to tailor your fundraising strategy to your organization’s unique needs and goals.

With the right approach, you can successfully raise funds and make a difference in your community. Don’t be afraid to ask for help. Reach out to local community leaders who have organized successful philanthropic events before. Regardless of the option chosen, it’s important to have a clear message and a compelling story that resonates with potential donors. At Five Tulips we are here to support you every step of the way.

About the Author:
Yolanda Gossel is the Founder and Programme Director at Five Tulips, a South African based sustainability and corporate social investment (CSI) consultancy. Five Tulips forges partnerships between communities, public and private sectors and individuals for social upliftment and preservation of our planets resources and ecosystems.
To connect with me visit: 

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